What happens when Google goes bust!

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With the US economy tanking and its ill effects being felt right across the globe, many silicon valley startups and stars of today may not see the light at the end of the gloomy dark tunnel. And one of the biggest shining stars coming out of the rubble of the bubble bust has been Google. What if it tanked? Already its stock options crashed over 60% in recent days, what if it cannot see through the tough times ahead. Techcrunch, the foremost authority on the technology based enterprises, is predicting the death of web 2.0 and the related startups.
Today, we rely upon Google for almost about everything. Google Search, Youtube, Picasa Blogger, and Gmail are some common ones, but corporate world is increasingly switching to Google Apps which provides us with in integrated space for email, docs, collaborative calendar, company specific chat, collaborative wiki and even web hosting (for static sites). Ah heck, how would we feel without Google Analytics, or Adsense?

Now consider this, what if Google goes out of business and closes its doors during the current downturn. What happens to many blogs hosted on blogger (including this one) or the photos that we upload and share using picasaweb or our gmail that we use to store and send thousands of messages since whenever. What happens to search and other cool things that we take for granted from Google?

Well, maybe I am exaggerating a little by foretelling their downfall, even though Microsoft has been predicting and planning it for years. Having said that, still many startups would be shaken up by the current bust in the US economy and Wall Street excesses. No matter how great the idea, or how successful the company, many are likely to breath their last in the coming months. And hence the need for the alarm. We need to be careful of where we store our critical and personal data and use those snazzy online services. Many Software As a Service (SaaS) companies may not survive nor would web 2.0 social networking portals.

So how would we feel when the likes of Google, Facebook, Flickr, or Youtube disappear from the horizon?

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About Atif Mumtaz
A serial entrepreneur who loves to travel, discuss politics and hikes on weekends.

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